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Disseminating Information and Soliciting Input during Planned Organizational Change

Implementers’ Targets, Sources, and Channels for Communicating

University of Texas at Austin

This study examined implementers’ uses of channels to disseminate information to and solicit input from staff members during planned change. How communication was differently directed to paid and volunteer staff and the degree to which channel use is predictive of implementers’assessments of success of change efforts was also assessed. Implementers of 89 planned change efforts across a wide variety of geographic and business sectors served as respondents for the study. Potential applications of findings for organizational practitioners are discussed.

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