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Managerial Media Selection and Information Evaluation from the Receiver’s Perspective in Decision-Making Contexts

Robert L. Heath

University of Houston

This study explored managerial media selection and information evaluation in decisionmaking contexts. Expanding this line of research, this study focused on the perspective of managers when they receive and/or seek information rather than send it across organizations in the oil and gas industry. Findings from 69 interviews indicate that managers (a) prefer to receive trade, product, and service information through multiple media; (b) perceive information received via multiple media to be comprehensible, credible, and relevant to their tasks; but (c) use rich media to seek additional information. Furthermore, managers prefer to use rich media to monitor informational environments when they need information more closely related to issues in their urgent decision-making tasks.

Management Communication Quarterly, Vol. 13, No. 1, 76-99 (1999)
DOI: 10.1177/0893318999131003


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