Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here for more information on Marketing Management

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Management Communication Quarterly
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Clark, T.
Right arrow Articles by Greatbatch, D.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Management Fashion as Image-Spectacle

The Production of Best-Selling Management Books

Timothy Clark

University of Durham

David Greatbatch

University Of Nottingham

Drawing on the work of Guy Debord’s Society of the Spectacle and Daniel Boorstin’sThe Image, this article argues that aesthetic and management fashions are not separate forms, as both represent the preeminence of the image spectacle. Central to this is the increasing emergence of pseudoevents and synthetic products. Using empirical findings from a study of the production of six best-selling management books, it shows that they are manufactured coproductions that result from an intricate editorial process in which the original ideas are moulded in order for them to have a positive impact on the intended audience. Central to this is a set of conventions that stress the vivification of ideas. The editorial process thus seeks to enhance the aesthetic attractiveness of the ideas. The implications of the conceptual approach and empirical findings are considered with respect to current understandings of management fashion.

Key Words: management gurus • management fashion • spectacle

Management Communication Quarterly, Vol. 17, No. 3, 396-424 (2004)
DOI: 10.1177/0893318903257979
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Human RelationsHome page
J. G. Cullen
How to sell your soul and still get into Heaven: Steven Covey's epiphany-inducing technology of effective selfhood
Human Relations, August 1, 2009; 62(8): 1231 - 1254.
[Abstract] [PDF]

Home page
 Human RelationsHome page
M. Elmes and B. Frame
Into hot air: A critical perspective on Everest
Human Relations, February 1, 2008; 61(2): 213 - 241.
[Abstract] [PDF]