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Management Communication Quarterly
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My Job Sucks

Examining Counterinstitutional Web Sites as Locations for Organizational Member Voice, Dissent, and Resistance

Loril M. Gossett

University of Texas at Austin

Julian Kilker

University of Nevada, Las Vegas

Counterinstitutional Web sites are often portrayed as publicizing the outbursts of disgruntled employees and customers. However, they also enable participants to take part in discussions normally discouraged within traditional work environments. These sites permit individuals to publicly and anonymously voice their concerns and frustrations with particular institutions with reduced fear of retribution or termination. A close examination of one of these counterinstitutional Web sites (RadioShackSucks.com) illustrates the dissent and resistance functions that such sites provide to a wide variety of stakeholders. The authors' analysis of 1,095 site postings during a 1-month period finds that participants use these sites to engage in voice and resistance efforts outside formal organizational boundaries. Theoretical and practical implications of the findings are discussed.

Key Words: resistance • voice • dissent • Web site • membership • boundaries

Management Communication Quarterly, Vol. 20, No. 1, 63-90 (2006)
DOI: 10.1177/0893318906291729
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