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Management Communication Quarterly
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Institutional Field Dynamics and the Competition Between Institutional Logics

The Role of Rhetoric in the Evolving Control of the Modern Corporation

Sandy Edward Green, Jr

University of Southern California

Marin Babb

Stanford University

C. Murat Alpaslan

California State University, Northridge

The authors examine how competing institutional logics shape institutional fields. Specifically, they conceptualize control of the modern corporation as an evolving institutional field. They connect changes in the institutional field to the rhetoric and corresponding logics put forth by various corporate stake-holders vying for control of the firm. Changes in the corporate institutional field are represented as the diffusion of takeovers and takeover defenses. Corporate control rhetoric is traced in interviews with corporate board members. The authors argue that the rhetoric of corporate control shapes and establishes dominant stakeholder groups in the institutional field. They conclude with a brief discussion of their analysis and a call for further research.

Key Words: institutional theory • rhetorical analysis • corporate governance

Management Communication Quarterly, Vol. 22, No. 1, 40-73 (2008)
DOI: 10.1177/0893318908318430
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