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Discrete, Sequential, and Follow-Up Use of Information and Communication Technology by Experienced ICT UsersUniversity of Texas at Austin, keristephens{at}mail.utexas.edu
Bodø Graduate School of Business
University of California, Santa Barbara
University of Texas at Austin
Norwegian University of Science and Technology Most prior media use research has assumed that people use information and communication technologies (ICTs) independently of other ICTs, that is, as discrete media. This study uses cross-organizational, in-depth interview data to uncover the important role that ICT sequences play in persuasion, information exchange, and documentation. The primary occasions for sequential ICT use were (a) preparing for meetings, (b) performing daily tasks, and (c) following up to persuade. When people need to follow up initial communication episodes, the overall groupings of ICTs represent two underlying attributes: degree of connection with others and extent of synchroneity. These findings support an expanded perspective on media richness theory and information theory by illustrating that ICT sequences can expand cues and channels and provide error-reducing redundancy for equivocal and uncertain tasks.
Key Words: media choice • ICT use • media richness • persuasion • multiple media use
Management Communication Quarterly, Vol. 22, No. 2,
197-231 (2008) This article has been cited by other articles:
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