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Management Communication Quarterly
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Attraction to Organizational Culture Profiles

Effects of Realistic Recruitment and Vertical and Horizontal Individualism—Collectivism

William L. Gardner

Texas Tech University

Brian J. Reithel

University of Mississippi

Richard T. Foley

Pittsburgh, Pennsylvania

Claudia C. Cogliser

Texas Tech University

Fred O. Walumbwa

Arizona State University

Today's organizations are challenged with attracting, developing, and retaining high-quality employees; thus, many firms seek to improve their recruitment and selection processes. One approach involves using realistic job previews (RJPs) to communicate a balanced view of the organization. The authors explored the effects of organizational culture (hierarchy, market, clan, and adhocracy), recruitment strategy (RJP vs. traditional), and personality (horizontal and vertical individualism—collectivism) on attraction to Web-based organizational profiles using a sample of 234 undergraduate students in a mixed two-factor experimental design. Results indicate that the clan culture is viewed as the most attractive. Traditional versus RJP recruitment produced higher levels of organizational attraction. Finally, predicted relationships between the personality framework of horizontal and vertical individualism— collectivism and organizational attraction were supported.

Key Words: organizational culture • realistic job preview • realistic recruitment • horizontal and vertical individualism—collectivism • organizational attraction

This version was published on February 1, 2009

Management Communication Quarterly, Vol. 22, No. 3, 437-472 (2009)
DOI: 10.1177/0893318908327006
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