Management Communication Quarterly

 

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Management Communication Quarterly, Vol. 3, No. 1, 132-159 (1989)
DOI: 10.1177/0893318989003001009

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An Analysis of Source Valence Instrumentation in the Organizational Communication Literature

Susan A. Hellweg

San Diego State University

Peter A. Andersen

San Diego State University

This article reviews five source valence instruments reported in the literature, specifically designed to measure credibility, attraction, and homophily in the organizational context. As part of this analysis, the article examines studies from the literature using the constructs singly or in conjunction with one another, assesses the relative reliability estimates for these instruments through a meta-analysis of psychometric data associated with them, explores reasons for the recent decline in this line of research, and offers directions for future research.


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