This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Grunig, L. A. Search for Related Content Social Bookmarking                         What's this?

An Exploration of the Causes of Job Satisfaction in Public Relations

University of Maryland

This study, designed within a structural-functional framework, assesses the level of job satisfaction among public relations practitioners. Eighty-seven practitioners from 48 organizations representing each of four structural types were selected for the purposive sample. Findings confirmed the hypotheses that public relations practitioners in large-scale organizations would be most satisfied because of the autonomy, variety of tasks, and upward mobility they can experience there. However, half of all respondents indicated only a moderate level of job satisfaction. Causes of dissatisfaction include small budgets, being stuck in a dead-end job, dull work, too much work, low prestige, unsupportive bosses, low pay, lack of input into the decision process, and sexism. Recommendations include decentralizing and destratifying the public relations operation but formalizing it to the extent that practitioners are more comfortable with the expectations of top management. Practitioners themselves need to enhance their own capabilities to assume a challenging managerial role.

Management Communication Quarterly, Vol. 3, No. 3, 355-375 (1990)
DOI: 10.1177/0893318990003003004


CiteULike    Complore    Connotea    Del.icio.us    Digg    Reddit    Technorati    Twitter    What's this?