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Management Communication Quarterly, Vol. 6, No. 4,
441-451 (1993)
DOI: 10.1177/0893318993006004005
© 1993 SAGE Publications
The Gap in Total Quality
A Commentary
Gail T. Fairhurst
University of Cincinnati
Ronald F. Wendt
Purdue University
Using the routine work conversations from Fairhurst, an analysis of the jargon and themes of the total quality (TQ) and high commitment work systems (HCWS) visions was conducted. The juxtaposition of the linguistic references of both visions revealed a gap in TQ. In this commentary, we explore the implications of this gap and how it may be related to organizational change.

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