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Management Communication Quarterly
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The Gap in Total Quality

A Commentary

Gail T. Fairhurst

University of Cincinnati

Ronald F. Wendt

Purdue University

Using the routine work conversations from Fairhurst, an analysis of the jargon and themes of the total quality (TQ) and high commitment work systems (HCWS) visions was conducted. The juxtaposition of the linguistic references of both visions revealed a gap in TQ. In this commentary, we explore the implications of this gap and how it may be related to organizational change.

Management Communication Quarterly, Vol. 6, No. 4, 441-451 (1993)
DOI: 10.1177/0893318993006004005
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