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Valuing Women in Management

An Impression Management Perspective of Gender Diversity

University of Mississippi

Joy Van Eck Peluchette

University of Southern Indiana

Sharon K. Clinebell

University of Northern Colorado

As organizations become increasingly sensitive to cultural diversity, gender issues are likely to exert a more powerful influence on their policies, operations, and social processes. Using a self-presentational perspective, this article applies a model of impression management to explore the processes whereby women in organizations present themselves to others and the impressions they create. Particular attention is devoted to how these impressions influence women's experiences in organizations. The article concludes by suggesting future research directions for clarifying the impact of gender on impression management and formation processes within organizational settings.

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