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Management Communication Quarterly
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0893318908327006v1
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Article

Attraction to Organizational Culture Profiles: Effects of Realistic Recruitment and Vertical and Horizontal Individualism–Collectivism

William L. Gardner III*, Brian J. Reithel, Richard T. Foley, Claudia C. Cogliser, and Fred O. Walumbwa

* To whom correspondence should be addressed. E-mail: william.gardner{at}ttu.edu.


  Abstract
Today’s organizations are challenged with attracting, developing, and retaining high-quality employees; thus, many firms seek to improve their recruitment and selection processes. One approach involves using realistic job previews (RJPs) to communicate a balanced view of the organization. The authors explored the effects of organizational culture (hierarchy, market, clan, and adhocracy), recruitment strategy (RJP vs. traditional), and personality (horizontal and vertical individualism–collectivism) on attraction to Web-based organizational profiles using a sample of 234 undergraduate students in a mixed two-factor experimental design. Results indicate that the clan culture is viewed as the most attractive. Traditional versus RJP recruitment produced higher levels of organizational attraction. Finally, predicted relationships between the personality framework of horizontal and vertical individualism– collectivism and organizational attraction were supported.

First published on December 1, 2008, doi:10.1177/0893318908327006

Management Communication Quarterly 2009;22:437.

A more recent version of this article appeared on February 1, 2009

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