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Management Communication Quarterly
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Article

On a Growing Dualism in Organizational Discourse Research

Ryan S. Bisel*

* To whom correspondence should be addressed. E-mail: RyanBisel{at}ou.edu.


   Abstract
Duality arguments are now a common perspective employed in organizational discourse research to avoid the problematic dualism of necessarily prioritizing structure or agency. Despite this considerable philosophical maturity, not all duality approaches are created equal. In fact, duality theorizing in current organizational discourse research has developed into two perspectives— structured in action or acted in structure. This article outlines the characteristics of each research program and provides an illustration of how similar organizational phenomena may be interpreted differently depending on paradigmatic orientation. Then, methodological recommendations and two emerging theoretical myopias—duality and organizing biases—are described to challenge scholars to employ dialectically these seemingly incommensurate perspectives in their theorizing of 21st-century organizational discourse.

First published on February 3, 2009, doi:10.1177/0893318908331100

Management Communication Quarterly 2009;22:614.

A more recent version of this article appeared on May 1, 2009


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